FRIENDLY FASHION: Eco-Conscious Brands Worth Wearing

Photo by Artem Bali on

“There is a joke in China that you can tell the ‘it’ color of the season by looking at the color of the rivers.”

– Orsola de Castro

2019 has seen a rise in eco-friendly products and clothing is no exception. As we usher in a more enlightened era of consumerism, more clothing lines are choosing to produce products responsibly. We thought we’d do our part to help some of these brands shine!

Before we get into our top brands, let’s take a look at why this is so important. According to EcoWatch, cotton for clothing makes up almost 3% of the world’s croplands and it consumes 16% of all the insecticides and nearly 7% of all herbicides used worldwide.

Once the cotton is processed, it has to be dyed. Textiles leave one of the largest water footprints on the planet and dyeing poses an especially big problem. Dye houses in India and China are notorious for not only exhausting local water supplies, but for dumping untreated wastewater into local streams and rivers. In the documentary RiverBlue, activist Orsola de Castro can be heard saying “there is a joke in China that you can tell the ‘it’ color of the season by looking at the color of the rivers.”

It’s no wonder why brands are becoming increasingly mindful of how their clothes are grown, manufactured and produced. Whether these brands are using low-impact dyes, upcycling or using organic materials, we’ve created a list of the latest clothing brands that are making a positive environmental difference.

The latest clothing brands making a difference in the eco-friendly sector:

  • Threads 4 Thought

Threads 4 Thought is a NCY based brand known for its comfortable and sustainable clothing line. For the past 10 years, this brand has been committed to making a smaller impact on our environment, supporting in-need communities and educating the consumer on why a purchase is really a vote. These choices (or votes) determine the spread and success of each brand’s ethical and moral standards.

This brand is Certified B Corp and uses recycled materials. You can find tops, dresses and accessories for both genders. The price range is $15 to $65 in which you can have top tanks to hoodies.

  • Alternative Apparel

The second featured brand is the super eco-friendly Alternative Apparel. Known for its organic practices and recycled fibers. They have a great blog that is helping educate the consumer community on why organic and recycled fibers are the textiles of the future! They offer a wide range of tops, bottoms and accessories for men and women. Prices range from $15 to $150 for tank tops to denim, and jackets whatever you like. If you’re looking for the best eco-friendly brand for elegant clothing, then Alternative Apparel is your new go-to!

  • Tentree

A brand with a mission, Tentree‘s philosophy is pretty self explanatory- for every article purchased they plant 10 trees. Their goal is to become the most environmentally progressive brand on the planet. They have planted almost 25 million trees in over 10 countries and every tentree item is made using a blend of sustainable fabrics. Based in Vancouver, Canada, they sell jackets, t-shirts, outwear and accessories with price ranges from $34 to $130.

  • Eco Vibe Apparel

Eco Vibe Apparel is famous for its clothing line produced with recycled & natural materials. Started by 2 friends, Eco Vibe, is playing its crucial role in keep planet green. They donate 1% of all sales to 1% For The Planet. They produce classic attire from floral dresses to jumpsuits and also make handbags, shoes and jewelry. Need some outfit inspo? check out their blog (click here)!

  • Cuyana

Cuyana is known for its chic, stylish and eco-friendly production of tops, swimmers, dresses and sweaters for men and women. Based in San Francisco, CA, Cuyana focuses on giving away. Yep, that’s right. Whenever you purchase something, you get a bag to fill used clothes and donate to organizations and in return, you get a $10 reward for a new purchase. Styles range from $40 to $395.

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